Ways to have a Successful Direct Sales Facebook Party
I find in my training that there are two types of consultants. One who has no idea how powerful a Facebook party could be for their business or the consultant who completely relies on Facebook for every ounce of interaction in their business. Facebook parties are been gaining momentum and popularity in the last two years. Many direct sales consultants are extremely successful with them and others find them a waste of time or worse causing them to having issues with Facebook. First let’s start at the beginning.
What is a Direct Sales Facebook Party
Being a Social Media Strategist for Direct Sellers, I love the idea of Facebook parties. I think it is absolutely the coolest thing in the world to remember my mother’s Home Interior Parties with all those ladies at my house and now we can do the exact same party but only virtual. A Facebook party is when we, as the consultant invite our own friends or family or friends and family of a Hostess to join us on Facebook for a “live” party or for a set amount of time. During that time, posts are made within the event that discuss our products, the Origami Owl opportunity and also why someone would want to host a party. During my Facebook events, there are always games to keep the guests in the event and I also always give away prizes. All of the orders, bookings for future parties and chats about joining the company will take place either on my website, by Facebook message or emails. There are many ways to conduct a Facebook party, but for the most part, you get the idea.
Why are problems happening with Direct Sales Facebook Parties?
We all know what we call it. Yes it’s called Facebook Jail. It’s awful right? It feels like you are literally sitting in jail and can’t connect with anyone. You instantly understand how much we rely on Social Media. For those of you that don’t know Facebook jail is when you get that message that pops up that Facebook has restricted you from using some of its functions. Sometimes you can’t see pages of people you are not friends with. Sometimes you are restricted from posting in events or groups. Sometimes Facebook will freeze your personal account or completely delete some of your posts. There are a wide variety of ways, I have seen Facebook freeze accounts.
Facebook is well aware of our industry. They actually altered their algorithm at one point due to the fact that they were very aware of how much Direct Sellers use Facebook to build their business. What I truly believe happens is that some people do not properly Hostess Coach so that people know what they are being invited to. What ethically should happen is for people to personally invite their guests and let them know you will be inviting them to a Facebook event. When you don’t communicate what will be happening, people are very likely to hit the SPAM button especially if the consultant is doing the one inviting and your guests don’t know who that person is. I believe the clicking of the SPAM button is the real reason direct sellers are being penalized by Facebook. These types of parties should be considered a bonus. I use them for hostesses that are not near me or for hostesses that travel a lot but are still interested in having an Origami Owl party. When your entire business is built around Facebook, your entire business will never be solid and could be at risk. Relying only on Facebook is basically putting all your eggs in one basket. Even though you may not be doing anything wrong literally, Facebook decides how they want things run and we are at their mercy. Coach your hostesses to let people know they are going to be invited to an event and educate them how a Facebook party works.
10 Tips for a Successful Direct Sales Facebook Party
1. I repeat this over and over and for some reason, I still constantly see it. It is one of the biggest ways to get your account frozen. Facebook wants all of your business to be done on a Facebook Fan page or business page. They do not want posting of any kind on your personal profile. How many times a week, do you see an Origami Owl ad or another Direct Sales add on a personal page. Big no no. They do not want any sales or posts asking customers to buy anything on a personal page.
2. Only create the Facebook party event from your business page. Yes, the Facebook party will be public, but based on Facebook’s new algorithm, don’t worry because only a fraction of people are actually seeing our posts. If you have a hostess, for a particular Facebook event, add her as the co-host and she will have the same functionality as you. She will be able to add friends and family and they will be able to see her listed. This will help your event to not be marked as spam.
3. As I said above, personally invite anyone you are thinking will want to come to the event. Email and Group messages are just too impersonal. Private messages work wonders but do not copy and paste the same message to every guest. People can tell when you are being authentic. Customize the message to them so they feel warm and fuzzy. You can also post the event link on your host’s profile and give her friends and family the option to join. People like to have a choice. I have mailed post cards before, but for the most part, I will always call or text. Never add people you don’t know. When you do a bulk invite, you are asking for trouble.
4. As Gary Vee always says, “Roll out the red carpet for 10, rather than worry about having 100 who aren’t talking.” Keep the party small, you will be able to give each person personal attention and connect with them more. I tried a google hang out one time incorporated with the Facebook event and it was really fun to be able to talk to all the guests. Personally invite 23-30 people. You will have much more success than just running through Facebook and clicking on 200 people.
5. Pre-Set. Get your Facebook party set up well in advance. I usually make sure it is at least 10 days before. I fill the event full of things about the company and videos before anyone is invited so then that way when people come inside, it literally looks like I have decorated for my party.
6. About 7 days before, start inviting people to your event, after your private messages of course. Once people have entered the party, do not post more than 1-2 posts per day. You don’t want to annoy people and you don’t want Facebook thinking that you might be spamming.
7. Your party should be about 45-60 minutes. Choose posts that you KNOW will get engagement. If you choose posts that no one comments on, Facebook WILL be alerted. Having the party in short intervals with games and interaction will get your guests to comment. Choose your posts ahead of time and think about what you would post on if you were invited to a Facebook event.
8. Tell your guests that the more they post, the more chances they will get for a prize at the end of the party. This will help engagement and keep Facebook off your bum.
9. Make sure all of your posts and images are within Origami Owl compliance. Google and Facebook take copyright infringement issues very seriously. You can not just take images off the web and alter them or make them your own without permission from the owner.
10. Keep the Facebook event very simple. You want your business duplicatable by your team. Even in Facebook events, you have potential people who might want to join your team. When they see they can have parties and stay in the comfort of their own home, it becomes very appealing to some. However, if you make the event too complicated, they believe they could never do something like this. You don’t need edited videos or custom pictures or complicated incentives. Have your event look just like your Home Jewelry bar but simply online.
A Successful Direct Sales Facebook party can truly change your business. You can connect with more people and increase your personal volume. Don’t miss out on this type of party because you think it is too complicated. It really isn’t. In face the more simple you keep it, the more apt you are to grow your team at a very fast rate. Follow these steps and be aware of what you doing. Plan our your Facebook party and avoid the dreaded Facebook jail.