Social Media Mistakes we can’t afford to make in Origami Owl
As I look back the history of my Social Media platforms, I am horrified at the Social Media mistakes that I find and clearly the things I did not know. It is truly devastating, but it is also pretty motivating to see how far I have come in the last 8 years within my Social Media training. Over the last week, I have been revamping all of my Social Media platforms and wrote down a bunch of things that I have done wrong in the past and that I continue to see on other consultants pages across the board.
Below is a list of things we should not do when it comes to Social Media and why.
1. Not enough engagement. I see this everywhere. Consultants create their pages or platforms and I am lucky if I see one or two posts a week. Once they do post, they don’t go back and continue the conversation if by chance their minimum posts are seen. Social Media is about engagement and building relationships. Once consultants figure that out, I really seem to see their pages go thru the roof. They stop concentrating on “how many likes” they have and they start concentrating on the conversation and building friendships.
2. Not using Hash tags. I was recently told I was the #queenofhashtags. I decided to embrace it. This is another one that once the light bulb goes off can be huge for you. People are searching for things using hash tags. Like it or not, it is how they will find you. So easy answer…USE THEM to grow your business. If you do it right, it will grow fast.
3. Not being memorable. In Direct Sales, there are thousands of consultants just like you. You need to stand out. Whether its the branding, a hash tag, a look, a color a theme. You need to have something across all yoru pages that people will remember. For me, it was my name, Jilleysue. Now its my dogs, hash tags, my love for dachshunds, pink, shoes. People remember. They constantly see me and say, “oh you are Jilleysue, the one with the puppies.” Did I plan this? No I was just being me. When you are authentic to who you are and you own it, people will remember and it will be something that keeps them coming back.
4. Not sharing other people’s content. I love this one. Designers are so scared to share a post. I see them, view the post, save the post and then repost it later. Why not share it and share the love. If you become a #forceforgood and share what other people have done, people will come back to you simply because it the love the warm fuzzy feeling you give them. Share what you see. Don’t be in competition all the time. Give shout outs to people who are doing the work. You’ll be surprised what comes back to you.
5. Not talking and only pushing products. I constantly see pages where designers are only posting lockets and charms. Guess why guys, that would be like if a car dealer never talking to you and just pushed you into 100 cars. I can probably bet we would leave the lot. Focus on making friends and the business will come. Focus on money in your pocket and you will constantly be frustrated as to why your business isn’t growing or you aren’t connecting with your team.
6. Not posting a variety of content: Keep it interesting by changing things up – share links to your content, ask questions, share personal pictures, post a fun image or video…variety and connection is what people want (even on social media!). If you don’t post original content that they can’t get anywhere else, they will not come back to your pages.
7. Posting what you want (not what your audience wants): Instead of posting about whatever’s on YOUR mind, focus on the needs of your customer, possible team member or host. You might not want to post about joining your team to get out of debt, but that might be exactly what someone else wants to hear. Don’t believe that your business is only your way of thinking. You have to think like other people. What do they want?
What happens if you make these Social Media Mistakes
Social Media Mistakes can be costly. Mainly because time is money. If you are using your time to set up these platforms but don’t focus on engagement and staying consistent, you will be just wasting your time. You will constantly ask why no one is on your page or finding you instead of making money at parties or vendor events.
What Social Media Mistakes do you have questions about?
What other Social Media Mistakes have you seen? Are their ones that you think you might be making? We’d love to hear. Try changing some of these and let me know if they help on your pages.