How to Stay Consistent with your Social Media for your Direct Sales Business
We have talked about being active on social media with your direct sales business and staying consistent with your postings, and how important it is in order to be successful. Success on social media is not about how many people follow you or how many “likes” you have. For many, being successful is all about engagement and click-throughs. For some it can be about sales or sponsoring. Decide what you consider success and start making your plan.
Your Plan to be Consistent on Social Media
One of the most important parts of social media is being consistent. In order to have your social media be successful, then consistency is how you are going to make that happen.
Participating on social media is NOT about you spamming your business information 24/7 to those who follow you. Participation is about you engaging in “real time” conversations with those who follow you. The majority of your social media messages should be done in live and not pre-scheduled to auto-post. Trust me, users/followers do indeed know the difference. You should be having back and forth conversations with the people that love your product and service. With that in mind, one of my main focuses with my team is to always make it clear that it is better to have 10 people you interact with on your Social Media platforms than 10,000 that you never engage with or worse that never revisit your pages.
Ways I Stay Consistent On Social Media Platforms
Buy yourself a calendar or use a free online one via your email service. Mark off days and times during the week that you can devote your time to a particular social media network. It can be 15 minutes a day or 1 hour, whatever works for you. Personally, I use google calendar. At the top where the tasks go, I enter daily the following:
1. Instagram Posts
2. Pinterest Pins, Comments and Likes
3. Post on Facebook: 4-7 Facebook Posts, Comments and Responses
4. Twitter tweets, Retweets and Thank you for the follows. Learn to Tweet for Origami Owl Here.
5. Blog Post Twice a week.
6. You Tube Videos Twice a week
7. Post on Google Plus.
If you are involved on numerous social networks, work on one particular one in the morning and another in the evening or just rotate days to make it easier. If you are having a hard time being consistent and keeping up, then cut down your networking efforts because it is better to be proficient at one than none at all. Don’t spread yourself too thin. After 7 years I now know what I need to complete daily but just starting out, I highly suggest that you start out with one or two platforms and get really good at them. It is better to be consistent on one than barely showing up on four.
Take the time to make your plan for being consistent and effective on your favorite social media channels and make your mark. It will not happen overnight, but with diligence, it will happen.